The Unofficial Guide® to Starting a Small Business

An updated edition of one of Library Journal’s Best Business Books of 1999This new edition of The Unofficial Guide to Starting a Small Business offers readers all the information and tools they need to successfully get their business up and running. Authoritative and comprehensive, it covers every step in the start-up process, from market research, to business plans, to marketing programs. It presents the inside scoop on all the vital topics entrepreneurs need to know–tax issues, bookkeeping, business insurance, federal and state regulations, start-up financing, and much more. Now with even more helpful checklists and illustrative examples, the Second Edition of The Unofficial Guide to Starting a Small Business is perfect for entrepreneurs with a dream–but not the MBA.Marcia Layton Turner (Rochester, NY) is a start-up business expert and the founder of Layton & Co., a marketing consulting firm. She has been quoted or profiled in Money magazine, Entrepreneur, USA Weekend, and many other national publications. She is also the author of the Wiley book Kmart’s Ten Deadly Sins (0-471-43593-7).